Consider how often you've abandoned a website because it didn't provide a good user experience. It could have taken a long time to load or did not function properly on your computer or mobile device. You most likely went elsewhere for the information, products, and services you required rather than waiting for it to load with the patience of someone who has used dial-up internet. After all, time is expensive, and that company is unlikely to be the only one that can meet your needs. Understanding your conduct may also help you anticipate the behaviour of your customers. You're not prioritising business success if you don't emphasise page speed. Now is a great opportunity to consider your load speed, why it matters, and how to ensure it meets your customers' needs. It enhances the user experience in general.

As previously said, a website's loading speed has a big impact on whether a user has a positive or unpleasant experience.
If your pages take too long to load, you may lose a paying customer. A fast-loading site, on the other hand, can lead to more engagement and, potentially, purchases.

So, how do you distinguish between a 'fast' and a'slow' website? If your site loads in less than 1.7 seconds, it is faster than around 75% of other websites. If your site loads in 2.9 seconds, it is approximately 50% faster than others, whereas if it takes five seconds to load, it is around 75% slower than other websites. Amazon's studies indicated that every 100 milliseconds of better load speed resulted in a one percent gain in revenue. Google also discovered that internet users are 62% less likely to buy from you if they had a negative experience on your mobile site. Google prioritises page experience as well.

Google said in June 2021 that page experience signals would be considered important ranking factors. These went into effect in mid-June and influenced how visible sites were on search engines based on how well they helped consumers locate what they were looking for.

Core web vitals and mobile friendliness were the two most important ranking factors in this new iteration. Interactivity, visual stability, and, most importantly, mobile page loading performance are all critical web components. The speed of a mobile page is considered a ranking factor in SEO.

Even if your primary goal is to provide your customers with a great shopping experience, search engine optimisation is another key reason why delayed page loading should be addressed.

In 2018, Google added mobile page speed to its ranking and indexing criteria. Previously, Google crawled, indexed, and ranked desktop versions of your site; however, switching to mobile produced better results for internet visitors. When mobile page speed was added as a ranking factor, mobile sites had an average load time of about 15 seconds. Because more than half of site visitors will quit a site if it takes more than three seconds to load, this upgrade made it vital for business owners to optimise their site loading times.

If you're interested, please contact us, and we'll show you how to speed up your website. How to Determine the Speed of Your Load

It's all well and good to acknowledge that loading speed is important for a positive client experience and SEO, but how do you know if your site is up to par? You can utilise Google's Landing Page Evaluation Tool or engage a digital marketing or website design expert.

The Landing Pages tab allows you to see which pages need to be improved, check for mobile compatibility, and compute your landing pages' conversion tracking compatibility rates.

Log in to your Google Ads account, then navigate to the page menu and select 'Landing Pages.'
Check the 'Valid AMP click rate' and'mobile-friendly click rate' columns to identify pages that are not mobile-friendly. If they aren't mobile-friendly, they'll look less than 100%.
Check the conversion tracking compatibility rate to determine if pages are properly configured for conversion monitoring.
To view the URLs for each landing page, selectsee the enlarged landing page.'
To utilise the Google mobile-friendly test, choose 'test' from the'mobile-friendly click rate' column.
To run the AMP validator test, select 'test' from the 'valid AMP click rate' column.
Looking at the clickthrough rate and impressions columns, you can see which pages were the most popular. Here, you may filter the most relevant information for your needs. How to speed up the load time of your mobile website.

Because loading speed is vital to your online presence, you must choose how to make a difference. SEO specialists should be your first point of contact because they have access to a diverse set of technologies for optimising both desktop and mobile websites.

However, you can make some more modest tweaks, such as:

Making use of compressed images
Redirections should be kept to a minimum.

Developing a simple design

Consider using Google's Accelerated Mobile Pages (AMP), activating browser caching, and prioritizing mobile SEO. It is time to speed up your website's loading.
There's every reason to start focusing on your loading speed right away, with better consumer engagement, the potential for increased purchases, and much improved ranking chances.

Having an average mobile loading time of 15 seconds will eventually have an impact on the reputation of your online business. Consider your current page speeds and evaluate whether you're ready to make improvements.

Contact BM Marketing, a reputable website design firm in Dubai, to stay up-to-date on developing trends in website design and digital marketing. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately. For further updates, please like us on Facebook and follow us on LinkedIn and Twitter.